Braun Full Atelier 3, designed by Dieter Rams as early as the late 1970s, embodies the simplicity and thoughtful design we’re accustomed to in his electronics and furniture. During everyday use—whether you're tuning the radio or starting the turntable—your fingers naturally gravitate toward the controls. There’s no need to think about it; Rams had already carefully considered and solved that task for you.

This hi-fi setup is a union of pure design and functionality, born out of Rams’s long-term work on a series of devices—from televisions and turntables to radios. All components are unified by an aesthetic that harmonizes beautifully with his furniture.

This particular set is so rare—and complete—that an entire room in the exhibition was named after it. Braun Atelier isn’t just top-tier technology; above all, it’s a design experience.